The holidays are a busy time. Between running your business to a successful year-end closing and getting ready for the New Year, it can be hard to find ways for you to connect with customers during the holiday season. To reach out to new and existing customers during the holidays, you should
take a note of these options and keep them in mind for years to come.
- Send Holiday Greeting Cards
If you’re going to send a holiday greeting to your customers, sending them for Thanksgiving and New Year could help you stand out because these holidays aren’t as commonly celebrated with business mailing.
- Choose a Charity
The holiday season is a good time to sponsor a charity—choose one, then get your customers involved too. You could set up a simple donation box for toys or monetary gifts during the season, offer discounts for customers who volunteer or make a donation to the charity, or even join with other businesses to host a bigger event. Not only will this charitable giving show your business’s investment in the community, it could bring you new customers with a giving spirit.
- Invite Larger Clients to a Holiday Event
Whether it’s an open house or a full-blown party, inviting your larger clients to a holiday event can be a good way to bolster their relationship with your business. Whatever kind of event you want to host, take the holidays as an opportunity to connect with your customers in a different way.And, if you want to stand out even more, consider holding a holiday breakfast or luncheon instead of an evening event. Not only will these times of day be less hectic, they are also likely to be a little more cost-effective. The same applies to holidays; starting the New Year with an event, when customers are more business-minded can help your company stand out from the crowd.
- Make a Display
If you have a storefront, make sure you have your print pieces are on display during the holidays. Whichever products or services you want to highlight, putting them on display will help inspire customers. And if you want your display to be particularly seasonal, consider adding glass ornaments to create a festive display.
How do you get creative with your holiday marketing?
We’d love to have you join the conversation in the comments below.